Western Art Rodeo – Spring Challenge Press Release

Sundance Western Art Rodeo Spring Challenge 2011 Huge Success

World’s First Organized Sport Event Featuring Western Art Crowns Champions Don Van Horn, Steve Johnson, Linda Curley Christensen, Kelly Thurgood, and Mary Ann Cherry.

Steve Johnson (Contestant) and Kim Power Stilson await Steve's ScoreSundance, UT – May 2011– Today, Jeff Wolf, renowned western sculptor and Western Art Rodeo Association founder, and Russ Larsen, WARA CEO and sponsor, the law firm of Heideman, McKay, Heugly & Olsen (HMHO) together announced the success of the world’s first organized sport event featuring western art. The Western Art Rodeo Association (WARA) event was held at the Sundance Resort over the weekend. The very first art rodeo of this kind featured western sculptors, oil painters, dry medium artists, photographers and carvers and was open to all artists, art enthusiasts, art collectors and the general public. “The WARA Spring Challenge at Sundance was a huge success for everyone involved. Some received prize money, some sold their artwork to collectors, others left with a valuable critique of their work, and everyone left with new friends and a greater appreciation for Western Art,” said Russ Larsen, WARA CEO. “We are very excited for the next event, which will surely be even bigger for everyone involved in the Art Sport. It will be announced on the Western Art Rodeo Association Website very soon.”

According to Jeff Wolf, Western Art Rodeo Association founder, the WARA Sundance Spring Challenge event was a resplendent achievement for the western art industry.

“Like a rodeo, the artists became contestants. The competition was exciting, educational and entertaining. The audience got involved with cheering and an occasional boo to the judges’ decision as they tried to match scores with the judges,” said Jeff Wolf, renowned western sculptor and Western Art Rodeo Association founder. “As this was a world’s first Western Art Rodeo, there were no blueprints to go by, but thanks goes to the artist directors, volunteers and a wonderful staff we had extremely exciting theater style production with big screen presentations of the artwork shown while being judged, with the artwork scores being flashed on the screen after time had expired and scores tallied made for a larger than life performance.”

Kim Power Stilson, Sonny Olsen and Jeff Wolf on Stage at SundanceArt Rodeo announcers, Kim Power Stilson & Sonny Olsen of the “Health, Wealth and Everything Else!” Radio Global eMedia talk show, in true sports fashion, show kept the art rodeo event lively and interactive with radio and TV style

interviews with the western art rodeo champions and contestants. (A replay of the WARA Spring Challenge art interviews are available at www.HWEtalk.com)

“What a powerful event. The Western Art Rodeo was an exciting showcase for the artists and for all families,” said Sonny Olsen, HMHO Law partner and host of the Health, Wealth & Everything Else! Global eMedia talk show. “Kim and I were honored to help introduce the world to an art show, combined with a live competition. Artists competed with flair and style just like in a Western Rodeo.”

WARA World Standings posted by the The Western Art Rodeo Association Headquarters :

WARA All Around

1. Don Van Horn………………………..$2513.74

2. Steve Johnson………………………..$1380.88

WARA Oil Painting

1. Linda Curley Christensen………..$1858.00

2. Steve Johnson…………………………$821.81

3. Brent Flory……………………………..$786.07

4. Travis Humphreys…………………..$107.19

WARA Photography

1. Kelly Thurgood……………………….$603.21

2. James Fain……………………………..$397.24

3. Andrea Scott…………………………..$286.90

4. Erika Haight…………………………..$102.99

5. Mark Bergstrom…………………….$80.92

WARA Dry Medium

1. Mary Ann Cherry…………………..$647.36

2. Steve Johnson………………………..$559.07

3. Seth Hadlock………………………….$176.56

4. Doug Monson…………………………$88.28

WARA Carving

1. Don Van Horn………………………..$1256.87

2. Jose Valencia…………………………$601.11

3. Joe Cummings………………………..$587.45

4. Dyke Roskelley……………………..$286.90

WARA Sculpture

1. Don Van Horn………………………..$1256.87

2. Craig Hone…………………………….$616.35

3. Al Hone…………………………………$217.54

4. Jerry Anderson………………………$181.28

5. Tobin Capp…………………………….$72.51

5. Darwin Dower………………………..$72.51

The Stage at the World's First Art Rodeo - The Art SportThe Western Art Rodeo Association (WARA) is a grass roots movement that seeks to change the traditional and obsolete methods of promoting and marketing western art. The Western Art Rodeo Association is introducing new and innovative concepts that will revive interest in western art by implementing cutting edge strategies for marketing artwork. These concepts will add excitement, education, and entertainment to a struggling market. The world’s first art sport event the Spring Challenge 2011 at Sundance attracted product and service vendors catering directly to the art sport and the competitors. WARA is designed to bring the industry together as a whole, for the betterment of all western artists. For more information, please visit www.westernartrodeoassociation.com.

Heideman, McKay, Heugly and Olsen, L.L.C. is a prominent Utah-based commercial and civil litigation law firm with experience in a broad range of cases involving torts and dispute resolution. HMHO attorneys are skilled negotiators and work deliberately toward finding the right solution that will help clients avoid a costly trial. For more information please visit www.hmho-law.com.

WARA Gallery at SundanceHealth Wealth & Everything Else! eMedia Talk Radio & TV Show hosted by the Power & Sunshine (Kim Power Stilson & Sonny Olsen) talk hosting team which through the combination of its CoVideo and terrestrial radio platforms streams and broadcasts daily to almost 9 million syndicated listeners in the United States, Canada, United Kingdom and Mexico. You can find more information about the HWE! Hosts, sponsors and syndicate stations at www.HWETalk.com.

For media information, please contact: Kim Power Stilson at 801-358-3649 or kim@powerstrategies.TV.

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