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Photograph by Erika HaightArtists Entries

We are getting more and more artists to enter every day. Don’t forget, the deadline is April 1 – or when the maximum of 88 pieces per event is reached.

Many artists that have entered over the last few days are ones that we did not know were planning on participating, which is very exciting. We have had some that have told us that they don’t travel to show their art normally, but they see something different in our event that they liked, so they decided to enter and attend. This is exactly what will make this event a success – those sensing the need for change in a struggling industry and stepping up to make a difference.

If you haven’t entered yet – REGISTER HERE BEFORE IT’S TOO LATE.

Event Promotion

The W.A.R.A. has landed on two different radio programs promoting the Spring Challenge. One station here is Utah and another in Montana. We also plan to promote more through the use of radio in the upcoming weeks.

We have several newspapers that will be publishing articles about the event in the upcoming weeks including the Deseret News and Daily Herald.

We also have KSL – Channel 5 that will be interviewing this week for a news broadcast promoting the event.

Other local Television stations have also shown interest in promoting the event that we are following up with this week. Several of them have already aired interviews about the W.A.R.A. concept to local stations.

Invitation are being mailed out far and wide in an attempt to get as many art collectors to Sundance as possible.

Several artists have passed out information at other art show events in surrounding states including Montana, Utah, Nevada, Colorado and California to artists and art collectors.

The W.A.R.A. has printed over 200 posters that we are putting up all over the State of Utah to generate as much interest in the event as possible. Special thanks to Brent Flory and Steve Johnson for the paintings for our invitations and posters.

The Western Art Rodeo Association in Cowboys and Indians Newsletter this weekCowboys and Indians will feature the event in their Newsletter this Wednesday. This will reach over 30,000 subscribers. Subscribe to the Newsletter here – http://www.cowboysindians.com/magazine-advertising/newsletter/sign-up.jsp.

If you have ideas on additional ways to promote this historic event, please let us know. We would love your help and involvement. We want to make this event as BIG as possible and we would love your help. We are promoting the event to every possible media channel that we can reach.

Event Registration and Set Up

Sundance is allowing us to set up as early as Thursday afternoon, April 28. We would ask that you plan on registering and setting up on that day if possible. This will minimize confusion on Friday morning and allow us to be ready for the public when the event opens.


Mountain Suite at Sundance ResortWe still have some amazing Sundance Suites available for anyone attending the event. These suites are normally well over $400 per night, but Sundance is allowing us to offer them at only $150 per night, plus taxes. We would like to invite everyone and anyone that wants to spend the weekend and be involved in the introduction of the World’s First Fine Art Sport to stay at Sundance.

Reservations are available for Thursday, Friday, Saturday and Sunday nights for those that may want to arrive early or stay an extra day. Reserve Your Suite Here before it’s too late.

Please visit the accommodations page to reserve your suite at an amazing price – there are a limited number of suites available so we recommend that you reserve early.

We also have All Access Weekend Passes Available Now – While they Last.


Discount Tickets Available to Attend the Event

We now have our Tickets Page up where anyone wanting to attend the event can purchase discount tickets

Invitation to the Spring Challenge at Sundance - Painting by Brent Flory

Invitation to the Spring Challenge at Sundance – Painting by Brent Flory

online. Purchase Discount Tickets Online Here.


We have had several companies step up and offer sponsorships for the event. These include a variety of companies that will be offering services for the event and additional prizes to the attending artists, including custom frames, casting gift certificates, sculpting classes, and more. We will have more details on sponsors and prizes in the weeks to follow.

Artists – Get your ENTRY IN NOW for the introduction of the World’s First Fine Art Sport and be involved at ground level before your event fills up.

We are looking forward to an exciting, ground breaking event – See you at Sundance.

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Artwork by Don Weller

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Artwork by Don Weller

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